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April 2025 | DESIGN & INTERIORS

LAYER's 10th ANNIVERSARY: 101010

words Laura Cottrell  

British design entrepreneur and LAYER founder Benjamin Hubert is set to celebrate a decade of transformative design with an upcoming exhibition during Milan Design Week 2025. Titled 101010, the exhibition will be hosted at the renowned 10 Corso Como’s Project Room from 7th to 13th April 2025, serving as both a retrospective of LAYER’s dynamic past and a visionary statement for the future of design.

A DECADE OF DESIGN EXCELLENCE 

Over the past ten years, LAYER has carved a niche in the design world through an inventive blend of art, technology, and craftsmanship. Under Hubert’s inspired leadership, the studio has collaborated with marquee names such as Bang & Olufsen, Nike, Moroso, and Vitra. A curated retrospective at the exhibition revisits these landmark projects, enriched further by the display of LAYER’s 2022 monograph—published by Phaidon and thoughtfully crafted by design curator Max Fraser—which eloquently captures the studio’s evolution and creative philosophy.

THE 101010 COLLECTION: A Glimpse into Tomorrow

Equally compelling is the unveiling of the new 101010 collection, an assemblage of six innovative social design prototypes. Each piece, developed in collaboration with distinguished creative partners from LAYER’s storied history, offers a forward-thinking response to global challenges while remaining rooted in sustainable, craft-driven design. The collection features:

- KEEP: A family of fermentation tools created with Orrefors, celebrating the art of food preservation.

 

- HOST: A modular bee home, designed in partnership with Andreu World, that champions urban biodiversity and sustainable beekeeping.

 

- LIGHT: Algae-powered oil lamps, developed alongside Muuto, providing renewable off-grid illumination.

 

- COLLECT: A portable rainwater harvesting system, conceived with MDF Italia and Kvadrat, that promises sustainable water storage.

 

- COOL: Stackable ceramic cooling towers by Bitossi Ceramiche, reimagining passive cooling for urban environments.

 

- SHIELD: A versatile “future uniform” created with fashion brand RÆBURN, designed to adapt seamlessly to diverse climates and extreme weather conditions.

 

HUBERT’S VISION FOR THE FUTURE 

 

Reflecting on his journey, Benjamin Hubert shares, “It’s been 10 years since I founded LAYER – and it’s an honour to collaborate with some of our long-standing creative partners from the past decade to celebrate craft and explore how design can solve some of the most pressing issues facing humanity in the near future. With this exhibition, we are not just reflecting on a decade of transformative design; we are imagining how design can inspire and adapt to the challenges of an ever-evolving world. This exhibition is an invitation to rethink the role of design in our shared future.”

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